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North Country Trail, hiking Traverse City, Grand Traverse Hiking Club, Hiking with kids

An Up North Treasure: Hiking the North Country Trail

When she was twenty-two years old, Cheryl Strayed’s life was in shambles. She had lost her mother to cancer, her family splintered and her own marriage ended. At twenty-six, she...

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Traverse City Startup Story: Introducing a New Outdoor, Imaginative Product for Kids!

We’ve been really focused over the last few months sprinting toward the launch of our shop later this spring. Because it’s been such an intense period, the launch itself feels...

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Traverse City spring activities, family fun in Traverse City, Traverse City bucket list, spring family fun, what to do in Traverse City, hunting petoskey stones, guide to old mission peninsula

Traverse City Family-Friendly “Bucket List” for Spring

March has been a bit wintry here in Traverse City, so it was a great relief to wake up Sunday morning and see that Mother Nature was going to be...

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Traverse City ecommerce, enamel pins, outdoor brand, pins for kids

Traverse City Startup Story: Revealing a New Product Line and the Essentialism of Entrepreneurship

“You cannot overestimate the unimportance of practically everything.”

This a quote from Greg McKeown in his excellent book, Essentialism: The Disciplined Pursuit of Less.

It’s a message that is particularly poignant for...

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Traverse City creative, living the creative life, Brianne Farley, children's books

Living the Creative Life: Brianne Farley’s New Book Drops on March 14

If you’ve ever wondered what living the “creative life” is all about, then check out this fantastic speech by Neil Gaiman, addressing the 2012 graduating class of the University of...

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