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Traverse City Family-Friendly “Bucket List” for Spring

Traverse City spring activities, family fun in Traverse City, Traverse City bucket list, spring family fun, what to do in Traverse City, hunting petoskey stones, guide to old mission peninsula

March has been a bit wintry here in Traverse City, so it was a great relief to wake up Sunday morning and see that Mother Nature was going to be granting us a bit of a reprieve. I’m a big skeptic of the iPhone weather app – been burned too many times – but I was willing to buy into the 48 degrees and sunny forecast for the day.

With the mercury rising, and the official start of spring only a day away, the kids and I decided to head out for a hike while Heather headed out to run errands (or, sadly, what we call “personal time” these days).

We have a bunch of favorite trails within close proximity of town, and so I left it up to the kids to decide what we’d tackle. They wanted to hit the Fairy Trails....

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Traverse City ecommerce, enamel pins, outdoor brand, pins for kids

Traverse City Startup Story: Revealing a New Product Line and the Essentialism of Entrepreneurship

“You cannot overestimate the unimportance of practically everything.”

This a quote from Greg McKeown in his excellent book, Essentialism: The Disciplined Pursuit of Less.

It’s a message that is particularly poignant for us right now as we inch closer and closer to our launch. As we get further along, more and more “rabbit holes” appear before us that pose the risk of taking us off track. ...

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Traverse City creative, living the creative life, Brianne Farley, children's books

Living the Creative Life: Brianne Farley’s New Book Drops on March 14

If you’ve ever wondered what living the “creative life” is all about, then check out this fantastic speech by Neil Gaiman, addressing the 2012 graduating class of the University of the Arts in Philadelphia. Gaiman explains: “Go and make interesting mistakes, make amazing mistakes, make glorious and fantastic mistakes. Break rules. Leave the world more interesting for your being here. Make. Good. Art.”...

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Traverse City, dangers of social media, being present, dangers of distraction, raising kids

When Boredom Hits, Don’t Hit Back with Social Media

Unless you’ve been in a bunker for fear of the solar eclipse coming in August (that some conspiracy theorists are asserting is a sign that the end of the world is nigh), you’ve no doubt heard about the fallout from “Envelopegate” at the Oscars.

A Managing Director at accounting firm PWC gave the wrong envelope for “Best Picture” to Warren Beatty, who looked as if the card inside was written in hieroglyphics. Beatty then proceeded to pass the buck to his co-presenter Faye Dunaway, who blurted – erroneously – that the winner was La La Land....

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Mobile bar, pop-up shop, vintage camper, Traverse City, Traverse City startup, Traverse City entrepreneurs

Traverse City Startup Story: Breathing New Life Into an Old Camper, a Partner Profile, and Adventures in Autonomy

February 20, 2017

Partner Profile: Mark Bertel Jr.

After ten years of running our marketing business, we’ve learned that a good vendor is every bit as valuable as a good client or customer. You can’t do everything by yourself, so finding skilled, trustworthy and reliable partners is critical in serving clients and customers....

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