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An Up North Treasure: Hiking the North Country Trail

North Country Trail, hiking Traverse City, Grand Traverse Hiking Club, Hiking with kids

When she was twenty-two years old, Cheryl Strayed’s life was in shambles. She had lost her mother to cancer, her family splintered and her own marriage ended. At twenty-six, she made the impulsive decision to embark on an epic journey. Ill-prepared and poorly equipped, she set out on a quest to hike the Pacific Crest Trail from the Mojave Desert through California and Oregon to Washington State. She completed the more than 1000-mile journey by herself, and finished tattered but triumphant....

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Traverse City Startup Story: Introducing a New Outdoor, Imaginative Product for Kids!

We’ve been really focused over the last few months sprinting toward the launch of our shop later this spring. Because it’s been such an intense period, the launch itself feels like the finish line. But the truth, of course, is that the launch is just the starting line of a marathon, not the finish line of a sprint. This is a perspective that we’re really trying to keep at the top of our minds.

Indeed, maintaining a present state of mind is critical to succeed in any endeavour. “Success” in this context does not mean achieving fame or fortune, however. It...

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Traverse City spring activities, family fun in Traverse City, Traverse City bucket list, spring family fun, what to do in Traverse City, hunting petoskey stones, guide to old mission peninsula

Traverse City Family-Friendly “Bucket List” for Spring

March has been a bit wintry here in Traverse City, so it was a great relief to wake up Sunday morning and see that Mother Nature was going to be granting us a bit of a reprieve. I’m a big skeptic of the iPhone weather app – been burned too many times – but I was willing to buy into the 48 degrees and sunny forecast for the day.

With the mercury rising, and the official start of spring only a day away, the kids and I decided to head out for a hike while Heather headed out to run errands...

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Traverse City ecommerce, enamel pins, outdoor brand, pins for kids

Traverse City Startup Story: Revealing a New Product Line and the Essentialism of Entrepreneurship

“You cannot overestimate the unimportance of practically everything.”

This a quote from Greg McKeown in his excellent book, Essentialism: The Disciplined Pursuit of Less.

It’s a message that is particularly poignant for us right now as we inch closer and closer to our launch. As we get further along, more and more “rabbit holes” appear before us that pose the risk of taking us off track. ...

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Traverse City creative, living the creative life, Brianne Farley, children's books

Living the Creative Life: Brianne Farley’s New Book Drops on March 14

If you’ve ever wondered what living the “creative life” is all about, then check out this fantastic speech by Neil Gaiman, addressing the 2012 graduating class of the University of the Arts in Philadelphia. Gaiman explains: “Go and make interesting mistakes, make amazing mistakes, make glorious and fantastic mistakes. Break rules. Leave the world more interesting for your being here. Make. Good. Art.”...

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