There’s something serene, peaceful and tranquil about Up North that is hard to describe to someone who’s never spent time here, but is instantly recognizable to someone who has. It’s a feeling, a smell, a breath of fresh air, and a peace of mind that is ubiquitous and lasting.
The point is that some places are more than places. They occupy more than physical space, they occupy space in people’s hearts and minds. You don’t have to be there physically to, in fact, be there, because such places embody a spirit that stays with you long after you’ve left.
Traverse City is such a place – one that empowers people to live purposeful, meaningful and active lives. But you don’t need to live here to live this way. Anyone, no matter where they call home, can Live North.
That’s because Living North isn’t just about living in Traverse City. It’s about a state of mind that values experiences over things, revels in the majesty of nature, and passionately chases big dreams.
At its core, Living North is about living boldly – in whatever you do, and wherever you do it.
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