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The Blog


Live Bold. Live North.
Some places are more than places. They occupy more than physical space, they occupy space in people’s hearts and minds. You don’t have to be there physically to, in fact, be there, because such places embody a spirit that stays with you long after you’ve left.

Traverse City is such a place.

We are fortunate to live “Up North” so we can experience – from the outdoors, to the food, to the people – the magic this region offers. It’s a place that empowers people to live purposeful, meaningful and active lives. But you don’t need to live here to live this way.

Anyone, no matter where they call home, can Live North. That’s because Living North isn’t just about living in Traverse City. It’s about a state of mind that values experiences over things, revels in the majesty of nature, and passionately chases big dreams.

Life and Whim was founded with an adventurous spirit and a bold objective: To capture the beauty and unlock the essence of what it means to Live North. We invite you to join us in this journey.

As a participatory blog, we welcome the input and participation of others to our endeavor. What do you want to learn more about? What’s happening in this region that we should know about? Who should we be talking to? We want to hear from you.

We also want to feature you. Do you love to write and have a point of view that you think would be relevant to our audience? Send us an email with an idea or a draft. Do you have a beautiful photo of northern Michigan’s majesty? We’d like to see it and share it.

Thank you for reading, and for sharing this blog with others. The best way to ensure that you receive our latest content is to subscribe, as well as to stay in touch with us via social media.

Insights and Inspiration from Traverse City