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Life and Whim was started by Jay and Heather Harrington, who moved to Traverse City for no particular reason (you could say on a whim) other than a desire to live a purposeful, meaningful and active life, and to expose their three young daughters to the magic this region offers. This blog, therefore, is also their vehicle to share their experiences – good and bad – and the lessons learned along the way.

Jay and Heather also own and operate a brand strategy and design firm, Harrington, which serves a nationwide client base of sophisticated professional services firms. They run the agency “virtually,” working from home in Traverse City with a team of employees who also work from home (or wherever they may be at the moment). One of Jay and Heather’s primary motivations behind moving to Traverse City was the desire to build their careers around their lives, rather than their lives around their careers, and they hope others who desire to do the same can learn something from their experience.

Here is a snapshot of our family:

OCCUPATION
Reformed lawyer turned marketer. Writer and brand strategist for professional services firms. Co-owner (with wife Heather) of Harrington, a creative services firm that specializes in brand strategy, brand design, content marketing and website design. Author of One of a Kind: A Proven Path to a Profitable Practice (business non-fiction book for lawyers), which was released by his publisher, Attorney at Work, in April 2016.

INTERESTS
News junkie. Sports and fitness – running, CrossFit, golf, skiing…pretty much anything outdoors. Family. Cooking great food with fresh ingredients. Reading. Movies. Beer, wine and scotch (knows little about, but enjoys). Detroit Tigers. Writing. All things entrepreneurial.

BIGGEST ASPIRATION
To expose his kids to as many experiences as possible so that they can make informed decisions about the path – conventional, unconventional…whatever – they want to follow in life.

Connect with Jay on LinkedIn and Twitter.

OCCUPATION
Award-winning creative director and co-owner (with husband Jay) of Harrington, a creative services firm that specializes in brand strategy, brand design, content marketing and website design.

INTERESTS
The Great Outdoors. Crafts with her girls. Reading. Sewing. Fitness. Graphic, interior and fashion design. Eating Jay’s cooking. Coffee in the morning, wine in the evening. Loves all things creative.

BIGGEST ASPIRATION
To live boldly, free of regret. To blend my work with my passions, so that all of life is a creative pursuit. To teach my girls that they can do whatever they want in life, but what they must do is be true to themselves.

MADISON
Curious and inquisitive. Creative to her core. Loves bugs and monsters as much as ponies and princesses. Wants a chicken and a pony named buttercup.

EMMA
Two going on twenty two. Likes things neat and orderly. Crib jumper and music lover. Already winning arguments with her parents, primarily through sheer will and persistence (qualities that will serve her well in life).

KINSEY
Sweet soul and killer sense of humor. Loves carbs. Good dance moves. Infectious laugh.

IZZY
Mini-golden Doodle. Still hasn’t adjusted to the role of fuzzy big sister. Hates squirrels. Loves cuddling.